Andrew Smallwood

Archives: Timeline entries

Nominated for The Drum Content Marketing Awards

Posted October 14, 2021

My team at PRS for Music were integral to the company’s diversity and inclusion programme and created three special editions of M Magazine concentrating on Black History Month, International Women’s Day and Pride. We were subsequently nominated for The Drum Content Marketing Awards 2021 for Diversity and Inclusion.

Google Analytics 4 certification

Posted April 25, 2021

Completed the Google Analytics 4 certification from Jellyfish to ensure that best practice is followed with the upcoming release of GA4.

Content Strategy implementation project

Posted February 28, 2020

I was Product Owner on a Content Strategy implementation project at PRS for Music. We worked in conjunction with our partners at Cognizant / Zone Digital to migrate M Magazine from WordPress into Sitecore. This gave us rich content that added value to the member experience and provide the foundations for a future personalisation strategy.… Read more »

Completed Google Tag Manager Advanced

Posted April 25, 2019

Completed the Google Tag Manager Advanced course from Jellyfish then carried out audit and ensured best practice is followed.

iOS development course completed

Posted September 25, 2018

Attended the London App Brewery course on iOS App Development and created a number of apps over the two day course.

Google Analytics Advanced

Posted August 23, 2018

Passed the Jellyfish Google Analytics Advanced course.

New content and eCommerce strategies

Posted August 23, 2018

Devised new Content and eCommerce strategies for PRS for Music, whilst continuing to manage all digital marketing efforts.

PO on content migration

Posted May 28, 2017

Acted as the primary Product Owner on a project to migrate content, overhaul the IA and redesign the PRS for Music website onto a new Sitecore Platform.

Sitecore Web Experience Management completed

Posted February 13, 2017

Passed the Sitecore Web Experience Management certification hosted by Sitecore at their offices at St Katharine’s Dock in London. This prepared me for the upcoming website migration project I was working on at PRS for Music.

Launched eCommerce website for salon

Posted September 25, 2016

Launched an eCommerce website and integrated booking tool for Shakti Veda in St John’s Wood, London. The website allowed customers to book online direct, which saved the salon from expensive affiliate costs. It also hooked into a booking and resourcing system in the salon to help plan staff rotas.

Certified Scrum Product Owner attained

Posted August 25, 2016

Became a Certified Scrum Product Owner (CSPO) by completing the intensive course run by Radtac.

Launched website for Orient chinese restaurant

Posted August 25, 2015

Launched the website for the Orient restaurant in Chinatown, London. The website was connected to goal based analytics and also employed Pay-Per-Click advertising to illustrate a monthly return on investment.