Andrew Smallwood

Category: Marketing

Booking.yeah could cause confusion

Booking.yeah campaign could confuse users

Posted March 4, 2014

Have you visited the web address booking.yeah? You may not find what you think should be there

Google+ and referential integrity

Posted November 9, 2011

So I have a personal Google account with a personal GMail address. I run most things via this account like contacting friends, using it as correspondence for banks etc… When Google+ was announced, I signed up straight away and I was one of the few that understood when Google started deleting those fake accounts. I… Read more »

Now even Adobe is killing Flash

Posted August 16, 2011

The biggest story of last year was the Apple vs Adobe clash concerning Apple’s refusal to support Flash in iOS and therefore the iPad. Adobe responded with a satirical advertising campaign called We [heart] Apple but since then the arguments have died down. As we all move towards mobile devices including tablets, the need for… Read more »

Foursquare superusers

Posted May 24, 2011

I received my Foursquare superuser status this week and it opened all new realms within the game of the Foursquare world. No longer am I just leaving tips, opening specials and gaining mayorships; now I’m actually helping the network to grow. And there’s more! There are different levels of being a superuser! So after investing… Read more »

Has Facebook Places failed already?

Posted November 15, 2010

Location based social networking is surely the breakthrough of 2010 with the likes of Foursquare and Gowalla competing for most of the previous year. Facebook Places arrived late onto the scene and, as a result, has not run entirely to plan.

AdSense Beta rolls out

Posted November 3, 2010

Google rolled out the AdSense Beta this week to many of their partners.

This is a vast improvement on the old interface and it will improve the usability for the many users they have. It will bring Adsense into the same realm as it’s partners and distinctly brands them with the strong blue against Adwords Green and Analytics Orange. The colour palette has been vastly improved and uses bold colours instead of the bland colours of old.

UCAS Social Media

Posted October 23, 2010

Coast Design attended the UCAS Social Media conference on Monday 18 October at the Russell Hotel. The whole day showed the importance of using these tools in the real world and the underlying message was “you just can’t afford to ignore social networks”.

This point is especially true within the education sector, the 16-25 age group is the key demographic for use of social networks so it bodes the question – why are Universities and HEIs so afraid of implementing a social media strategy as part of their communications?