I could really go to town on the Ryan Air website – it’s absolutely awful. You may say that they are actually clever and have inluded ‘Dark Patterns’ within their designs but I would have to disagree.
Going on their website is like stepping back 20 years. The colours are awful, there’s no thought to the user experience and how it passes accessibility tests is beyond me.
Take a look at the screenshot of where you land when you want to check your itinerary.
If anyone can explain the thought process of “Let’s slap a load of ads on there” then I’d be glad to hear it.
I’m grateful I don’t work in web design at Ryan Air or whoever their agency is because this is an embarrassment to society.