Location based social networking is surely the breakthrough of 2010 with the likes of Foursquare and Gowalla competing for most of the previous year. Facebook Places arrived late onto the scene and, as a result, has not run entirely to plan.
Coast Design attended the UCAS Social Media conference on Monday 18 October at the Russell Hotel. The whole day showed the importance of using these tools in the real world and the underlying message was “you just can’t afford to ignore social networks”.
This point is especially true within the education sector, the 16-25 age group is the key demographic for use of social networks so it bodes the question – why are Universities and HEIs so afraid of implementing a social media strategy as part of their communications?
As new projects arrive in the inbox of Coast Design, the protocol of creating new and redesigning existing websites is continually evolving.Of course, the pre-production process is still consistent with the mapping of the site, user journeys and wireframing.
The post-production process Coast follows includes important areas such as validation, accessibility, integration of analytics packages and testing.But the implementation of new sites can raise important questions when it comes to integrating social media. These methods are growing in importance and are vital for major brands but where do you draw the line? Will clients learn to adapt to social media? If they are willing to engage in social media and networking, what techniques do you push first?