As soon as Apple made their string of announcements on 1st September 2010, I was straight onto iTunes trying to download the update. After a few hours of re-downloading iTunes 9, I managed to get the 10.0 update.I quickly set up my account and I was away.
Sometimes though, jumping the gun can have it’s pitfalls. There was no one there.What is this? Google Wave?Ah, Rick Rubin, I see you are on Ping, a quick follow and I received some very random musical preferences on my profile stream. Great, who else should I follow? Hmm… that looks good, recommendations based on your musical tastes and people you follow. Great! Who’s on there?
I may be a bit late to the fold but I downloaded mflow this week, my initial reaction was that this was the game changer that we’ve all been waiting for.I’d heard some buzz about it on the grapevine – mainly via Twitter but I had to check it out for myself. The concept is vastly different from it’s competitors, you ‘flow’ music to your friends and music is ‘flowed’ to you by people that you follow. It already has big name endorsement by DJs including Zane Lowe and record companies are also eager to flow their latest pet project.
This, I thought, would be my way back into a music scene that I had missed. I have spent the last few years listening to the same old music but I’m determined to keep fresh and not resort to telling younger kids that ‘music was better in my day’. Mflow could be my way back in! The interesting bit is that you earn money if a track that you flowed is purchased, this little additional incentive to spend hours and hours online may prove priceless in the long run. Having said that, the music is a little bit more expensive here, so what’s to stop people searching for the track on iTunes and getting it for cheaper?