Location based social networking is surely the breakthrough of 2010 with the likes of Foursquare and Gowalla competing for most of the previous year. Facebook Places arrived late onto the scene and, as a result, has not run entirely to plan.
The continued growth of Facebook resulted in the 500 millionth user recently and the exponential advances made have great cause for concern throughout the industry.The expansion into geolocation with Facebook Places will essentially kill off all competition.
Foursquare, Gowalla et al should be quaking in their boots and they had better employ an offensive strategy against Facebook or they will become the next Friendster. Facebook has killed off a lot of competition but a lot of the time they have been better than the competition.
This time, they are edging in on their competitiors turf and they are now too strong to be defeated. The threat posed by Foursquare and Gowalla was recognised late, but unfortunately, with so many more active users and just the ease of checking in on Facebook instead of switching applications, should see the decline of the current geolocation apps.This is just another example of why, in the web design world, we should all be afraid of what is happening at Facebook.