Google rolled out the AdSense Beta this week to many of their partners.
This is a vast improvement on the old interface and it will improve the usability for the many users they have. It will bring Adsense into the same realm as it’s partners and distinctly brands them with the strong blue against Adwords Green and Analytics Orange. The colour palette has been vastly improved and uses bold colours instead of the bland colours of old.
Coast Design Ltd launched their new website in October 2010 to highlight the services on offer and how we can help SMEs and larger businesses to utilise digital mediums to promote their business.
The website aims to combine the range of services on offer, the opinions that Coast has in our blog and will also offer free guidance for people to follow to improve their knowledge of online marketing.
Coast Design attended the UCAS Social Media conference on Monday 18 October at the Russell Hotel. The whole day showed the importance of using these tools in the real world and the underlying message was “you just can’t afford to ignore social networks”.
This point is especially true within the education sector, the 16-25 age group is the key demographic for use of social networks so it bodes the question – why are Universities and HEIs so afraid of implementing a social media strategy as part of their communications?
As soon as Apple made their string of announcements on 1st September 2010, I was straight onto iTunes trying to download the update. After a few hours of re-downloading iTunes 9, I managed to get the 10.0 update.I quickly set up my account and I was away.
Sometimes though, jumping the gun can have it’s pitfalls. There was no one there.What is this? Google Wave?Ah, Rick Rubin, I see you are on Ping, a quick follow and I received some very random musical preferences on my profile stream. Great, who else should I follow? Hmm… that looks good, recommendations based on your musical tastes and people you follow. Great! Who’s on there?
The continued growth of Facebook resulted in the 500 millionth user recently and the exponential advances made have great cause for concern throughout the industry.The expansion into geolocation with Facebook Places will essentially kill off all competition.
Foursquare, Gowalla et al should be quaking in their boots and they had better employ an offensive strategy against Facebook or they will become the next Friendster. Facebook has killed off a lot of competition but a lot of the time they have been better than the competition.
This time, they are edging in on their competitiors turf and they are now too strong to be defeated. The threat posed by Foursquare and Gowalla was recognised late, but unfortunately, with so many more active users and just the ease of checking in on Facebook instead of switching applications, should see the decline of the current geolocation apps.This is just another example of why, in the web design world, we should all be afraid of what is happening at Facebook.
MySource Matrix has been slowly but steadily building up steam over the past few years and Squiz, the creators of the popular open source Content Management System recently announced a new era in it’s development.The Squiz Suite will launch in November 2010 and will contain a multitude of tools to offer a complete solution for enterprises.The new suite consists of:
What? No Mysource Matrix? No MySource Mini? Surely these are hallmark features of any new system from the developers over at Squiz labs?Don’t worry people, they’ve been rebranded.
So, one of the most anticipated launches of 2009, Google Wave has come to an end less than a year later in 2010. At one point, Google Wave invites were passing hands on eBay for hundreds of dollars but now it’s getting brushed under the carpet. There were definitely some critics of the technology that set out to replace email.
On the one hand, it was a concept that was better than email. On the other hand, perhaps this was a step too far ahead of its users but you can’t blame Google for trying.I don’t think it has all been a waste though. A lot of that innovation won’t end up on the scrap heap, but surely must be reused in alternative projects.For example, we already have (in the US) embeddable maps within GMail. One of the hallmark features of creating a wave was being able to embed a map and collaborate on it. This feature will live on and hopefully be released throughout the world soon.
We finally received word that the BBC News App would be released on Friday 23 July after months of waiting in the wings at the behest of the BBC Trust and many angry competitors. These competitors claimed that the release of a BBC app would be anti-competitive. But, in a period where news corporations are starting to charge to read their stance on world news, is it really anti-competitive or is it anti-capitalist?
The real question is, what does our licence fee cover? Initially, it has covered TV and radio but now that we’ve moved into the 21st century and the BBC are leading the way in online development. If they are spending our licence money in the online arena, surely an iPhone app (other formats to follow) is a necessary right to those that choose to purchase an iPhone.But is the app actually that good? It’s been waiting in the App Store queue for a while now so it was obviously finished some time ago. Has it been surpassed while it’s been sitting in the sidelines?The initial splash screen oozes the quality that we are used to from any BBC production.
It feels more and more likely that Google Chrome OS will be upon us very soon. There have been mutterings throughout the industry that the first Chrome inspired netbooks are being developed and they may be out just in time for Christmas.This must mean that the finishing touches are being applied to Google Chrome OS over at Mountain View and this is evident in many developments that are happening online.The most obvious addition to the Google homepage is that you can now customise it with any image you wish.
This obviously mimics the fact that we can customise our wallpapers on our desk and laptops. It also leads me to believe that any normal ‘desktop’ will be eradicated from Chrome OS. Obviously OSX rarely uses the desktop (due to the dock) and you should be encouraged to use it as a temporary storage space rather than a hub for shortcuts (as Microsoft would prefer).Also, new subtle upgrades and additions to Maps, Docs and Gmail make these pages look more like the web apps that they are and further away from web pages (what they are in essence).
It’s been a while since my last blog post, too long in fact.But I have an excuse! I do most of my blogging when I’m on the Tube. On those days when it’s so cramped, you can’t actually hold the Evening Standard infront of your face, what better way to fend off the stench of body odour than to use your iPhone as a shield and get lost in some pointless blogging.That was the case, until I upgraded to WordPress 3.0. I’d been eagerly awaiting this because I’d had some problems with my installation of 2.9.2.