Is it a mistake to upgrade to the iPhone 4 on launch day?

The iPhone 4 launched to a rapturous audience throughout the world this week with 75% of purchases coming as a result of an upgrade.But early indications show a fault with the iPhone reception and it’s not a far distant cry from the wireless issues that haunted the release of the iPad. Is it better to wait for 2nd generation releases or software updates that fix these issues?Personally, I’m waiting for the White iPhone 4 and that is the only thing that stopped me queuing up with the rest of the Apple fanatics on the first day of release. But now, I might wait for these issues to be addressed. The iPhone 4 reception issue is surely a hardware fault and nothing that a software patch can fix so I’m currently sitting pretty with my (old) 3GS. Although rumours are abound that a software fix will be issued in days.Another issue that affects us here in the UK is the end of unlimited data plans. If I want to upgrade to the latest iPhone, not only do I have to pay off the rest of my contract (albeit at a discounted rate), I have to buy the phone as well, start a new contract and then forfeit my unlimited data. I thought that opening the iPhone up to competition would make the contracts more cost effective. 

But who’s to say the big guys in charge of all the phone companies haven’t agreed similar tariffs in order to keep prices high?The fact remains though, that buying something on launch day is a risk. It’s just a shame that it’s the die hard fans who have to put up with faulty equipment. Luckily, Apple’s after sales service is so good, it normally appeases the fans until the next launch.The iPhone 4 launched to a rapturous audience throughout the world this week with 75% of purchases coming as a result of an upgrade.But early indications show a fault with the iPhone reception and it’s not a far distant cry from the wireless issues that haunted the release of the iPad. Is it better to wait for 2nd generation releases or software updates that fix these issues?

Personally, I’m waiting for the White iPhone 4 and that is the only thing that stopped me queuing up with the rest of the Apple fanatics on the first day of release. But now, I might wait for these issues to be addressed. The iPhone 4 reception issue is surely a hardware fault and nothing that a software patch can fix so I’m currently sitting pretty with my (old) 3GS. Although rumours are abound that a software fix will be issued in days.Another issue that affects us here in the UK is the end of unlimited data plans. If I want to upgrade to the latest iPhone, not only do I have to pay off the rest of my contract (albeit at a discounted rate), I have to buy the phone as well, start a new contract and then forfeit my unlimited data. I thought that opening the iPhone up to competition would make the contracts more cost effective. But who’s to say the big guys in charge of all the phone companies haven’t agreed similar tariffs in order to keep prices high?

The fact remains though, that buying something on launch day is a risk. It’s just a shame that it’s the die hard fans who have to put up with faulty equipment. Luckily, Apple’s after sales service is so good, it normally appeases the fans until the next launch.

 

About Andrew Smallwood

Experienced digital strategist with a foundation in web development and analytics. Leads multi-disciplinary teams in content creation and digital marketing ensuring data is at the core of decision making.


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