Content, Code and Creativity

Andrew Smallwood

My timeline

Check out the projects, achievements and milestones from my professional career so far.

Nominated for The Drum Content Marketing Awards

My team at PRS for Music were integral to the company’s diversity and inclusion programme and created three special editions of M Magazine concentrating on Black History Month, International Women’s Day and Pride. We were subsequently nominated for The Drum Content Marketing Awards 2021 for Diversity and Inclusion.

Google Analytics 4 certification

Completed the Google Analytics 4 certification from Jellyfish to ensure that best practice is followed with the upcoming release of GA4.

Content Strategy implementation project

I was Product Owner on a Content Strategy implementation project at PRS for Music. We worked in conjunction with our partners at Cognizant / Zone Digital to migrate M Magazine from WordPress into Sitecore. This gave us rich content that added value to the member experience and provide the foundations for a future personalisation strategy. It resulted in a 73% increase in traffic in year one and a nomination for The Drum Content Marketing Awards 2021 for Diversity and Inclusion.

Completed Google Tag Manager Advanced

Completed the Google Tag Manager Advanced course from Jellyfish then carried out audit and ensured best practice is followed.


Blog