A few weeks ago I attended a course in Adobe Photoshop in an effort to achieve ACA accreditation. I was really looking forward to it because throughout 2011, I had already achieved accreditation from Google for AdWords and Hootsuite so to achieve a certificate from Adobe would rank highly along side them and display my breadth of knowledge for all things digital.
The course was great and although I’ve been using Photoshop for a number of years, there’s always some functions that I’ve never really understood and many intricacies that I may have taken for granted.
We should have seen it coming, the rise of Google has resulted in Docs, Calendar, GMail, Picasa and Orkut amongst many others. Wave is on the way too. But then they announced Chrome OS. It just makes perfect sense for Google to take their portfolio of applications and turn it into an operating system, and perhaps only they can take on Microsoft.They even had the audacity to take a dig at Microsoft:
“We are completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates.
They intend to work WITH other companies instead of against them. For example, Google will be working alongside Adobe in efforts to integrate Flash and Air as much as possible. Microsoft decide that they need to develop their own ‘Flash imitation’ called Silverlight. We need De Facto standards, not rivalries.
Microsoft are the biggest name in the industry but Google are snapping at their heels because they collaborate with so many other companies. Apple will survive because of it’s cult following. The rest of Silicon Valley had better help Google because it’s in their best interests.
It may take a good decade but finally there is a realistic threat to the monopoly that is Microsoft.